Win up to $10K for Your High School’s Athletic Program

Enter the PET® Dairy FUEL THEIR DRIVE Promotion Simply by Purchasing PET Milk

September 24, 2021

Family-farmer owned PET Dairy today announced the launch of its first-ever FUEL THEIR DRIVE promotion that will award up to $10,000 to local high school athletic departments in Charlotte and Raleigh, N.C., Charleston and Columbia, S.C. and Richmond and Norfolk, Va. 

With the pandemic further tightening school athletic budgets across the country, FUEL THEIR DRIVE will give you a chance to help your local high school win a portion of $1MM that will be awarded to high school athletic programs nationwide, while also supporting your own hometown athletes. 

PET Dairy will award 21 grants ranging from $1,000 to $10,000 to high schools in the communities it serves, including Charlotte, Raleigh, Charleston, Columbia, Richmond and Norfolk. Dollars can be used to update a sports field, revamp the school gym, purchase much-needed athletic equipment, or whatever the athletic department’s greatest need is. The best part? All you have to do is buy PET Dairy milk, available locally at Walmart, Harris Teeter, Publix and other retailers near you. 

FUEL THEIR DRIVE is grounded in the idea that milk can power school athletes like no other beverage – with high quality protein for strong muscles, fluids to rehydrate; and the nutrients athletes need such as calcium, Vitamin D and phosphorus.

Winning the Milk Money is Easy! 

You can win up to $10,000 for your high school starting August 30 through October 15. It’s easy to participate.

Schools with the most votes will win $10K and some winners will be chosen at random for $2K so purchase and upload often.  

Learn more about the FUEL THEIR DRIVE promotion and find a store locator at Read full rules HERE.